Privacy Policy

Last Updated: January 15, 2026

1. Introduction

Gentle Tides is committed to protecting the privacy and confidentiality of all residents, their families, and visitors. This Privacy Policy explains how we collect, use, store, and protect personal information in accordance with the Personal Data Protection Act B.E. 2562 (2019) of Thailand and international standards for data protection.

By using our services or providing us with personal information, you consent to the practices described in this policy. If you have questions or concerns about our privacy practices, please contact us at [email protected].

2. Data Controller Information

Gentle Tides, located at 142 Moo 2, Rawai, Muang Phuket, Phuket 83130, Thailand, is the data controller responsible for the personal information we collect and process. You can reach us by phone at +66 76 384 259 or by email at [email protected].

3. Information We Collect

We collect personal information necessary to provide residential care services and maintain a safe, supportive environment. The types of information we collect include:

  • Personal Details: Name, date of birth, nationality, identification documents, contact information, emergency contact details.
  • Health Information: Medical history, current health conditions, medication records, dietary requirements, mobility assessments, and care preferences.
  • Financial Information: Billing address, payment method details, and financial records related to fees and services.
  • Family and Contact Information: Details of family members, legal representatives, and designated contacts for communication and emergency purposes.
  • Service Usage Data: Information about participation in activities, meal preferences, and other aspects of daily care.
  • Website and Communication Data: Information submitted through contact forms, email correspondence, and website usage data collected via cookies.

4. How We Use Your Information

We use personal information for the following purposes:

  • Service Delivery: To provide residential care, personal assistance, meals, and activities tailored to individual needs and preferences.
  • Health and Safety: To monitor resident wellbeing, administer medications, respond to emergencies, and coordinate with healthcare providers.
  • Communication: To keep families informed about their loved one's care, send updates, and respond to inquiries.
  • Billing and Administration: To process payments, manage accounts, and maintain accurate records.
  • Improvement of Services: To evaluate and improve our care programs, facilities, and overall service quality.
  • Legal Compliance: To comply with legal obligations, including health and safety regulations and reporting requirements.

5. Legal Basis for Processing

We process personal data based on the following legal grounds:

  • Consent: You or your legal representative have provided explicit consent for us to collect and process your information.
  • Contractual Necessity: Processing is necessary to fulfill our contractual obligations to provide residential care services.
  • Legitimate Interest: Processing is necessary for our legitimate interests in providing high-quality care, maintaining safety, and improving services, provided these interests do not override your rights.
  • Legal Obligation: Processing is required to comply with Thai law and health regulations.

6. Data Sharing and Disclosure

We do not sell or rent personal information to third parties. We may share information with the following categories of recipients when necessary for care delivery and legal compliance:

  • Healthcare Providers: Doctors, specialists, hospitals, and pharmacies involved in resident care.
  • Service Providers: Third-party vendors who provide services such as housekeeping, maintenance, and meal preparation, under strict confidentiality agreements.
  • Family and Legal Representatives: Designated contacts and authorized family members as specified by the resident.
  • Government Authorities: When required by law or regulation, such as health inspections or legal investigations.
  • Emergency Services: In emergency situations requiring immediate medical attention or intervention.

7. Data Security

We implement appropriate technical and organizational measures to protect personal information from unauthorized access, loss, misuse, or disclosure. Security measures include:

  • Secure storage of physical records in locked filing cabinets with restricted access.
  • Encryption and password protection for digital records and electronic communications.
  • Access controls that limit data access to authorized staff members only.
  • Regular staff training on data protection and confidentiality practices.
  • Monitoring and auditing of data access and usage to detect potential security breaches.

8. Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this policy and to comply with legal obligations. Retention periods include:

  • Resident Care Records: Retained for a minimum of 7 years following the end of residency, in accordance with Thai healthcare regulations.
  • Financial Records: Retained for 7 years for tax and accounting purposes.
  • General Correspondence: Retained for 3 years unless longer retention is required for legal or operational reasons.

When personal information is no longer needed, we securely delete or anonymize it in accordance with our data disposal procedures.

9. Your Rights

Under the Personal Data Protection Act of Thailand, you have the following rights regarding your personal information:

  • Right to Access: Request a copy of the personal information we hold about you.
  • Right to Rectification: Request correction of inaccurate or incomplete information.
  • Right to Erasure: Request deletion of your personal data under certain circumstances.
  • Right to Restriction: Request that we limit the processing of your information.
  • Right to Data Portability: Request that we transfer your data to another organization in a structured, commonly used format.
  • Right to Object: Object to processing based on legitimate interests or for direct marketing purposes.
  • Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent, though this may affect our ability to provide certain services.

To exercise any of these rights, please contact us at [email protected]. We will respond to your request within 30 days.

10. Cookies and Website Data

Our website uses cookies to improve user experience and analyze site usage. Cookies are small text files stored on your device. We use the following types of cookies:

  • Essential Cookies: Necessary for the website to function properly.
  • Analytics Cookies: Help us understand how visitors interact with our website by collecting anonymous usage data.
  • Preference Cookies: Remember your settings and preferences for future visits.

You can manage cookie preferences through your browser settings or our cookie consent tool. For more information, please see our Cookie Policy.

11. Children's Privacy

Our services are intended for adults aged 18 and older. We do not knowingly collect personal information from minors. If we become aware that we have inadvertently collected information from someone under 18, we will delete it promptly.

12. International Data Transfers

Personal information is primarily stored and processed in Thailand. In cases where data is transferred outside of Thailand for legitimate business purposes, we ensure appropriate safeguards are in place to protect your information in accordance with applicable data protection laws.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make significant changes, we will notify residents and their families by email or through a notice on our website. The updated policy will include the date of the most recent revision. We encourage you to review this policy periodically.

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data protection practices, please contact us:

Email: [email protected]

Phone: +66 76 384 259

Address: Gentle Tides, 142 Moo 2, Rawai, Muang Phuket, Phuket 83130, Thailand

15. Complaints

If you are not satisfied with how we have handled your personal information, you have the right to lodge a complaint with the Personal Data Protection Committee of Thailand or other relevant supervisory authority in your jurisdiction.